Portfolio

Naming & Brand Identity / Visual Branding - Passion Project

Camille’s Closet is a concept brand of pretty stationery, accessories, and lifestyle merchandise for women.

Visually, the brand needed to exude femininity, so I went with a pastel color scheme and used endearing words such as "sweetheart" and "darling" for tone of voice. The icon logo resembles a door key lock, and the letter "o" in the closet has been replaced with the heart icon. Product shots were taken in front of pastel backdrops with soft lighting to create a consistent brand story.

My Role: Graphic Design & Photography

Logo

Tone of Voice

Hello Sweetheart!

Color Palette and Patterns

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Assets

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Wholesale Catalog / Visual Branding - Passion Project

The primary objective was to drive awareness of a newly launched vegan leather line of handbags and accessories. As a secondary consideration, the brand's toxic-free nail polish would be featured as well and showcased during a retail tradeshow at the AmericasMart in Atlanta. For this project, I managed the production of all creative assets that would be used for catalog printing, as well as promotional posters and flyers. For this creative photoshoot, I selected the talent, clothing, accessories, and scouted locations that would represent the brand visually.

My Role: Art Direction & Production Styling